After completing the branding work for
, we thought of a simple idea to spread the word. A container of wines was planned to hit the US market in autumn and we designed and produced tags, which would mark that these wines are hand picked by Markus Stolz, the Greek wine insider. This design is a first example of how the
is being used. Instead of simply producing one tag, we designed a whole bunch of them, each responding to the logo change. ELLOINOS is all about being different and curious, and this suited best to its mission.