RADICI fine italian products


Ideologio created a simple but effective packaging concept for the range of fine Italian products sold by URBE restaurant and its grocery store RADICI, that takes the identity of URBE a step further. Following the same design system and visual language of URBE, the packaging of RADICI carries the brand into the homes of the customers in Singapore, who can buy the products in the delicatessen store and recreate the unique recipes at home.

The products themselves become a major communications tool that holds the values and quality of the brand and helps people associate with the URBE contemporary Italian dinning experience.