Land Observatory

Land-observatory_344
Land observatory
Land observatory

Identity and naming for Commercial Pressures on Land, a global body that overlooks and maps land acquisitions in the developing world. Its four branches Observatory, Matrix, Coalition and Portal all had their own individual identities. Working closely with Janet Gunter We proposed a new name and a simpler brand architecture to create one unified identity across the projects and economise resources for a more consistent communication strategy across media.